With the development of the economy, people are paying more and more attention to the management of their appearance, and the number of nail art users continues to grow, which promotes the continuous increase in the demand for nail art market. Spiritual consumption, personalization, focus on quality and data, and appearanceism have become the characteristics of the new era. Manicure is not just a consumption to make nails beautiful, but a way of expressing personality and aesthetics. Therefore, the rise of the nail art industry is an inevitable product of adapting to the times.